BASF brings healthy and sustainable proposals to Madrid
The RedNoir ™ tomato, the Sunup ™ melon and its new spinach strategy are just some of the novelties with which the multinational reaffirms its commitment throughout the agrifood value chain.
BASF participated in the first on-site edition of Fruit Attraction after more than a year of pandemic, which took place October 5-7 at IFEMA (Madrid). The seed company joined what was perhaps the most anticipated edition of the Madrid event, and it did so to once again demonstrate its commitment to the entire fruit and vegetable sector.
With its slogan ‘Vegetables People Love’, BASF VS made it clear that, even in the most difficult year many remember, the entire agri-food value chain, from farmers to large retailers, has continued to operate with the clear goal of feeding the world. But not only that, during this period innovation also continued, and in the case of BASF VS, this resulted in some truly revolutionary concepts such as its RedNoir ™ tomato and its Sunup ™ melon, a flavor of its new products presented at Fruit Attraction. They also showcase crops such as lettuce, spinach, watermelon, cucumber and artichoke for visitors.
Health has become one of the main drivers of consumption; that was in the pre-pandemic era and is even more so today. In line with this trend, BASF presented its new RedNoir ™ tomato. “This is a product with a series of distinctive characteristics both in its exterior and interior appearance as well as in its organoleptic properties”, explains Francisco Solera, Sales Director for Iberia Country, BASF VS.
On the outside, it is a black-skinned tomato, round in shape, almost spherical, and between 70-90 grams in size. Inside, this is an Intense style variety, without juice. “When you open it, there is only flesh,” says Solera. And it is precisely within that lies the greatest value of RedNoir ™. “It has a high nutrient content and it is a natural source of antioxidant”, he points out, for example, it has a high concentration of lycopene, anthocyanin and vitamin C. And above all, it has an umami flavor , the fifth taste.
During a blind tasting with European consumers, they appreciated the versatility of RedNoir ™ in the kitchen, a quality which, combined with its organoleptic properties, makes it a perfect ally for a healthy diet.
For the moment, this is a project that BASF is developing exclusively with Unica, which also exhibited RedNoir ™ on its stand at the fair, but it remains open to new companies wishing to promote the tomato and contribute to the improved eating habits. More sustainable BASF always places farmers and sales companies at the center of its R + D with the sole aim of contributing to improving their profitability in a sustainable way. To achieve this, for lettuce and spinach, she announced her new consulting strategy to help them choose the variety best suited to their needs based on the conditions of their farmland.
In the specific case of spinach, and faced with the damping-off problems observed in recent years of production, BASF has worked closely with producers to design effective strategies combining the cultivation techniques and varieties most suited to each case. . “Our aim is to offer them the most suitable variety, always keeping in mind their needs and the determining factors of the crop,” explains Solera.
BASF has an extensive portfolio of spinach varieties with which it covers the entire cycle providing high yields with a premium product and complete resistance to all late blight strains discovered so far (1-19 ), thus reducing the use of treatments and making production more sustainable.
For the supermarket, availability and convenience
Both are prerequisites for conquering supermarket shelves, and even more so now, where consumers demand any product 365 days a year and are also looking for sizes to suit their family unit. Product availability throughout the year is what BASF has achieved with Sunup ™, its most revolutionary melon. It is a type similar to cantaloupe, from which it inherited its fillet and sutures, but not the color of its rind. The Sunup ™ line shows when the fruit is ripe, changing from a pale yellow to a pretty golden color. Thanks to this concept, BASF has varieties that can be grown in Senegal, Morocco, Brazil and Honduras, thus ensuring year-round supply.
At the show, BASF reinforced the concept it introduced to the market, varieties with double suitability, that is to say adapted to be sold fresh and also with a minimum of processing, in quarters and in halves. Thus, the multinational has anticipated the requirements of current family units, which have fewer and fewer members, without its watermelons losing their taste and quality. Bazman F1 and Harmonium F1 are its flagship products in this segment.
With all these new proposals, BASF confirms its commitment to the fruit and vegetable sector without losing sight of its societal mission which is none other than to feed the world in a healthy, fun and sustainable way. We make healthy eating enjoyable and sustainable.
For more information: